How to Uncover Compelling Insights
Published: May 2, 2013
by Steve Portigal
A great how-to handbook for anyone engaged in user interviews, conducted in a design context. The book is packed with ideas, guidelines, and tricks on how to surface relevant insights for new products and services. This book is a fantastic compilation of insights and methodological tricks!"
—Nicolas Nova, Principal, The Near Future Laboratory
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
Credit card issuer Capital One isn’t shy about getting into customers’ faces. The company recently sent a contract update to cardholders that makes clear it can drop by any time it pleases. The update specifies that “we may contact you in any manner we choose” and that such contacts can include calls, emails, texts, faxes […]
From this article WIRED: What innovation do you think is changing the most lives in the developing world? MELINDA GATES: Human-centered design. Meeting people where they are and really taking their needs and feedback into account. When you let people participate in the design process, you find that they often have ingenious ideas about what […]
Steve will be part of Rosenfeld Media’s online event 32 Awesomely Practical UX Tips on April 24.
Thanks to the folks from Fluxible who posted my 5-minute talk from last fall’s event. I talk about the power of silence in user research – and show just how hard it is to keep quiet when asking questions.
Over this past year, we wrote extensively about user research and interviewing, with pieces about robot interviewers, self-reporting in the YouTube era, Harry Dean Stanton and silence, Marc Maron and listening, empathy begets empathy, pattern-recognition, how body language changes you inside, an approach to interviewing without questions, eye contact or rapport, the art of the […]