Skip to Navigation | Skip to Content

Interviewing Users

How to Uncover Compelling Insights 

Published: May 2, 2013 Paperback: 176 pages, ISBN 1-933820-11-X Digital: ISBN 1-933820-81-0

by Steve Portigal

Interviewing Users

Interviewing is central to much design research. Good interview-based projects can be hard to pull off. Steve Portigal's book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. Grounded in real research examples, this book is a must-read for both novice and experienced interviewers."

—Elizabeth F. Churchill, Director of Human Computer Interaction, eBay Research Labs

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Interviewing Users will explain how to succeed with interviewing, including:

  • Embracing how other people see the world
  • Building rapport to create engaging and exciting interactions
  • Listening in order to build rapport.

With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.

“Interviewing Users” Blog

From All This ChittahChattah » User Research Interviewing

Patricia’s War Story: The Hidden Persuader

Part 69 of 69 in the series War Stories Patricia Colley is an experience designer and the Principal of Creative Catalysts in Portland, OR. In 1984, I was 23, and working for a market & social research firm in San Antonio, Texas. They sent me down to McAllen to collect voter opinions on the upcoming […]

Steve speaking at Warm Gun conference

Steve will be speaking at the Warm Gun conference in San Francisco on December 4.

Steve speaking to the Denver UX Book Club

Steve will be speaking to the Denver UX Book Club on October 22.

This American Life on selling your idea

Alex Blumberg has a podcast about his journey to start a podcast-related business. A recent episode of This American Life included an excerpt from this podcast (called StartUp), in which Blumberg is half-heartedly pitching his idea to investor Chris Sacca. They talk for a while, and Alex is having difficulty in explaining his idea and […]

Steve Portigal speaking at ISA 2014 in Buenos Aires.

Steve will be leading a workshop and giving a keynote presentation at Interaction South America in Buenos Aires in November.