How to Uncover Compelling Insights
Published: May 2, 2013
by Steve Portigal
Steve knocks one out of the ballpark with the detail and insights he's captured in this fabulous book. This is one of those books you'll go back to, again and again."
—Jared Spool, Principal at User Interface Engineering
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
Interviewing Users is now available. Get your copy here! It’s been seven months Interviewing Users came out! Below is a roundup of links to various bits connected with the book. I’ll republish this regularly with accumulated updates. The Book Buy from Rosenfeld Media Buy from Amazon Foreword by Grant McCracken Excerpt from chapter 2 The […]
Interviewing Users is now available. Get your copy here! I spoke about Interviewing Users with Connie Malamed for the eLearning Coach podcast. Listen at the link, or below. WE DISCUSS: The impact that interviewing has on the product and the designer The places in a design/development cycle where user input is needed Skills needed to […]
Steve will be visiting SVA on December 6, speaking about The Power of Bad Ideas at the Products of Design program and guesting at the Interaction Design program in their Research Methods class.
Steve will be speaking about Interviewing Users at IxDA NYC on December 6.
I was interviewed by CruxialCIO about how companies can design and redesign digital and mobile products that engage rather than frustrate. The article (Digital Products Flunking User Test) is broken across three tabs (Situation – Solutions – Takeaways) and the quotes from me appear on the second two tabs. FYI, the pages are a bit […]