How to Uncover Compelling Insights
Published: May 2013
by Steve Portigal
Interviewing is central to much design research. Good interview-based projects can be hard to pull off. Steve Portigal's book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. Grounded in real research examples, this book is a must-read for both novice and experienced interviewers."
—Elizabeth F. Churchill, Director of Human Computer Interaction, eBay Research Labs
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
Interviewing Users is now available. Get your copy here! At SXSW this year we saw Harry Dean Stanton: Partly Fiction, a moody and elliptical portrait of the actor. Despite the filmmaker being a long-time friend of his, Stanton is evasive and mercurial, seeming more earnest when performing music for the camera than in answering questions [...]
Interviewing Users is now available. Get your copy here! In Chapter 1, I argue that in addition to gaining valuable information through interviewing, the process also builds empathy which in turn increases our overall capacity for empathy. Marc Maron (describing his journey with the WTF podcast), in this Rolling Stone interview, says the same thing [...]
Interviewing Users is now available. Get your copy here! About a year ago, Marc Maron (comedian, host of the WTF podcast, and an example in Interviewing Users) was on Chris Hardwick’s Nerdist Podcast. They got into a discussion of interviewing, touching on listening-builds-empathy, the pressure on the interviewer to keep talking and choosing to interrupt. [...]
Part 52 of 52 in the series War Stories Alicia Dornadic (@adorndesign) is a design researcher in the San Francisco Bay Area. Going to someone’s home for the first time to interview them, especially in an unfamiliar culture and language, can be awkward. Showing up with two researchers, a cameraman and a couple clients in [...]
I was interviewed by Denise Lee Yohn – we chatted about interviewing, insights, innovation, iPods and probably some other words that start with the letter i. Listen at the link or through the widget below. To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac).