How to Uncover Compelling Insights
Published: May 2, 2013
by Steve Portigal
Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research."
—Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
Embedded above is a fantastic and disturbing episode of Love + Radio. Nick van der Kolk and Noah Morrison visit Jay Thunderbolt, who upon beginning the interview, aggressively reiterates his demand for payment (not possible for public radio, which Jay knew). Noah ends up going on a liquor run instead, as Jay offers him a […]
The first episode of Working (a new podcast) features Stephen Colbert explaining in great detail the process of creating The Colbert Report. The entire episode (embedded above) is really good process stuff (creativity, collaboration, finding the story, media firehose, working under pressure) but I want to call out the section about how he prepares and […]
Steve will be speaking about user research at the HOW Interactive Design Conference in San Francisco on November 17.
Part 69 of 69 in the series War Stories Patricia Colley is an experience designer and the Principal of Creative Catalysts in Portland, OR. In 1984, I was 23, and working for a market & social research firm in San Antonio, Texas. They sent me down to McAllen to collect voter opinions on the upcoming […]
Steve will be speaking at the Warm Gun conference in San Francisco on December 4.