How to Uncover Compelling Insights
Published: May 2, 2013
by Steve Portigal
Steve knocks one out of the ballpark with the detail and insights he's captured in this fabulous book. This is one of those books you'll go back to, again and again."
—Jared Spool, Principal at User Interface Engineering
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
Part 58 of 58 in the series War Stories Here we break with tradition and present a story anonymously, to mitigate against mortification of those involved. Twenty something and fresh out of my MA program I obtained a little consulting job which I completed from afar. The company mailed me a video camera and interview […]
Part 57 of 58 in the series War Stories Lindsay Moore is an independent design research and strategy consultant from Colorado. We were in New York City, on day four of a three-week fieldwork trip. We had had some bumpy interviews the first few days, including a participant who clammed up because her husband was […]
Interviewing Users is now available. Get your copy here! Hi! If you’ve read the book and found it beneficial, it would mean a lot if you would contribute a brief review on Amazon here. It’s been eleven months Interviewing Users came out! Below is a roundup of links to various bits connected with the book. […]
Steve will be teaching Well We’ve Done All This Research, Now What? at EuroIA in Brussels, September 25-27.
Steve was guest on Mariposa Leadership’s Wise Talk, discussing Interviewing Users (recording).