How to Uncover Compelling Insights
Published: May 2, 2013
by Steve Portigal
Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research."
—Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users will explain how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- Listening in order to build rapport.
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
“Interviewing Users” Blog
While listening to This American Life I learned about Roger Barker, a psych professor who turned the small Kansas town of Oskaloosa into a laboratory in the late 1940s. Barker was one of the most extraordinary — and least known — figures in the history of psychology. Shortly after he became chair of the KU […]
Part 68 of 68 in the series War Stories David Hoard is an interaction designer and here he shares his second story. Years ago we were re-designing a device to cool a patient’s blood during open heart surgery. This protects the body during the procedure. The client arranged for us to witness a heart operation, […]
Steve will be leading a full-day workshop on Immersive Field Techniques at UX STRAT in Boulder on September 7.
Part 67 of 68 in the series War Stories Ari Nave is Principal at The King’s Indian. My very first field research was in the north of Ghana along the Volta River north of Keta Krachi, trying to unpack the usage rights and other factors that enable the sustainable use of a common pool resource […]
I’ve always found intercepts – where researchers stop people on the street and ask them to participate in a quick study – to be challenging. (I also prefer to have longer interactions with people and even have them prepare for those research conversations, but that is a bit outside the point here). In Facing Your […]