Want to help make better product decisions? You’ve got to combine qualitative human insights from user research with data analytics and experimentation. Questions about how many users do something goes to analytics, questions about which design might work better goes to user research. But what if you partnered with those other teams to answer the questions together? In her session at Advancing Research 2021, Marieke McCloskey, UX Research Lead at Humu, will share how, as a qualitative UX researcher, she’s partnered with analysts to identify high-growth opportunities and gain a deeper understanding of users.

In this episode of the Rosenfeld Review, Marieke offers a glimpse into her presentation, and what led her to the insights she will share at the conference.

• Marieke recommends: No Hard Feelings: The Secret Power of Embracing Emotions at Work by Liz Fosslien and Mollie West Duffy