Now published: The Design Conductors by Rachel Posman and John Calhoun!

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Theme 2: Communicate

Delivering products is not enough. We must also COMMUNICATE the needs of our audiences, the value of our practices, and the unique skills we bring to the enterprise table. COMMUNICATE discusses how to make others understand and appreciate UX value, how to convey user insights, and how to find a common language with our non-UX partners within enterprise.