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Join us for this Community session with James Rampton where we’ll dive into the automotive UX industry, the types of screens that go into cars, and the impact that tech companies like Apple and Google have had on the industry with products like Apple CarPlay and Android Auto. Discover the role phones play in shaping the strategy for companies designing software-defined vehicles. Learn what to call that screen in front of you while you’re driving and why car companies struggle to make good experiences. Plus, we’ll speculate why Apple gave up making a car and guess what future experiences will look like for both everyday drivers and those who can afford to have the car drive itself.