Announcing The User Experience Team of One (2nd edition)!

This content is for Rosenfeld members only.
Do you have a Rosenfeld free membership? Please login.
Already logged in? That means this content requires a Gold membership; try it for free here!

In a context dominated by conversations about AI and big data, it’s a great moment to revisit the concept of “small data,” and discuss the significance of small observations and intimate details in understanding consumer behavior and its impact on making successful business decisions. Martin Lindstrom’s classic book Small Data sheds a bright light on how sometimes big data and big decisions stand firm on small data nuggets. Join us for a discussion of Martin’s work—even if you’ve not yet read Small Data (but extra credit if you have!). Bring your questions and experiences to share.