Every enterprise relies on improved key metrics, operational excellence, and better efficiency at scale. And many people love being part of it. But companies need to re-humanize the machines that led them to success.

John Taschek, Salesforce’s VP of Strategy, will share his views on how to bring people back to the forefront of competitive intelligence, customer insights, analyst relations, and even pricing and packaging. Doing so means pointing the people who are really good at softer skills to the world outside your own companies. At the same time, it also means developing the internal executive support to make it possible. The outcomes can be frustrating or fun, but in the long game, everyone wins.