Natalie Marie Dunbar joins Lou to discuss the lonely pursuit that is content strategy. She also digs into what it means to build a content strategy practice—whether you’re just starting out as a solo practitioner, scaling up in a large organization, or trying to make a case for your CS practice’s value. Her new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, serves as a “companion” to address this loneliness as much as it is a guide to the resources needed to create a sustainable content practice.

This episode offers a preview of what Natalie calls the Content Strategy Practice Blueprint. There are five components to that blueprint, including making the business case, building strong relationships, creating frameworks and tools, and establishing meaningful measures of success.