Now published: The Design Conductors by Rachel Posman and John Calhoun!

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From Insights to Action: Driving Business Values through DesignOps

Business leaders now recognize the Business Value of Design, but how about the importance of Design in driving our Business Values? DesignOps plays an essential role in defining how individuals, teams, and organizations think and operate. Now comes the next chapter – operationalizing our values. As system designers who establish new processes, scale best practices, connect teams, and facilitate alignment, how might we utilize our DesignOps superpowers to unlock greater business value for our stakeholders, customers, and communities? Together, we’ll examine how Design Ops is leading the way to put business values like collaboration, equity, and innovation into practice.