Time is always on our minds in very practical ways—apportioning it for various projects, creating and prioritizing tasks, calendaring, and tracking deadlines and deliverables. Time does, however, have more abstract qualities that require our attention. It drives how we imagine future worlds, set our organizations’ visions, track technological trends, manage our enterprises, plan our careers, roadmap our products, and choreograph our people. Each of these activities vary in scale and size, and each has its own cadence. Some focus on years, some on months, some on weeks, some on days. In this talk, Elizabeth Churchill will discuss ways of thinking about time in UX beyond classic, practical notions of “time management”. She’ll share personal stories from the enterprise and the academy, and invite a conversation about personal journeys of personal life long impact in UX.