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Maturity Models: A Core Tool for Creating a DesignOps Strategy

DesignOps Summit 2021
Friday, October 1, 2021
Benjamin Real
Design & UX Director, BBVA Mexico

We will see how we developed a design maturity model, adapting models from invision, McKinsey and papers measuring design impact from IBM to our particular context, in order to discover the main growth opportunities we had in our design practice and how we used outcomes/OKRs to define a detailed strategy for the designOps team.

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