Trying to plan and collaborate across different teams whilst creating a cohesive culture can sometimes feel like a pipe dream. This is especially true as we start to work with more distributed teams and as we add more and more specialised functions to the mix, such as Design, Research, Content Strategy, Product Management, Engineering, Data Science…oh my! There are also a few common myths which are just not true in today’s modern team environment. Come along for a few laughs as we explore a few popular myths, debunk them and arm you with a few practical tips and ideas to help you build world-class products.