IDC forecasts that companies will spend $2.3 trillion a year on digital transformation efforts in the next four years. That money will pay for new technology investment, professional services firms, and the salaries of people like us. This massive industry is driving tremendous new value, but also creating inequality and downstream social effects that we can barely predict. What should researchers’ responsibilities be in this digital transformation economy? And are we fully living up to them? In this talk, Leah Buley will explore what the field of research looks like today and how our skills will need to evolve for tomorrow.