When stakeholders have access to real-time data about millions of user interactions, how can qualitative researchers articulate the value of small-sample studies for product and business strategy?

Katy Mogal, UX Research Lead at Google Assistant, joins Lou to offer a preview of the case study she’ll share at Advancing Research 2021, including learnings about how human-centered researchers can effectively collaborate with functions like data science and business strategy, and how to persuade analytically-minded stakeholders to embrace rich qualitative data about people’s needs and motivations as an input to business strategy.