Experience the future of UXR at Advancing Research 2025

This content is for Rosenfeld members only.
Do you have a Rosenfeld free membership? Please login.
Already logged in? That means this content requires a Gold membership; try it for free here!

Back to All Sessions

10k Screens Later: How We Became a Data-Driven Design Organization

In this session, we’ll explore how a small UI design firm (30 headcount) developed a data-driven DesignOps practice. I’ll demonstrate how we use automation and robust data pipelines to excel in managing and delivering large volumes of work. This talk also shows how we transform Figma’s comment feature into a powerful tool that integrates seamlessly with Trello, enabling our team to achieve high efficiency and precision, and to track everything in real-time without the usual administrative and logistical challenges.

Automation and Custom Tooling:
We leverage automation to ensure every process, from capturing to moving work, is streamlined and efficient. This approach helps us tackle the scalability of thousands of work cards without overwhelming our team.

Data-Driven with a Soul:
This talk addresses concerns around micromanagement and surveillance, illustrating how our methods support consistent delivery (with 95% confidence) without sacrificing the human aspect of our work.