Ruzanna Rozman is a senior product designer at Procter & Gamble, crafting transformative experiences within a digital product innovation group. An expert at connecting dots, she is a leader in establishing UX/UI design processes across her multiple cross-functional teams. If she could, she would use design thinking to solve every type of problem. Respect is earned, which is why she is a pet parent of three cats. She leads AIGA Cincinnati as co-president and is an advocate for inclusive design, always ready to be the voice that’s absent from the room. Challenging the status quo is kind of her thing.