Ricardo Martins is a distinguished educator and former Graduate Coordinator known for his impactful contributions to Service Design and Mixed Methods Research. With over 6000 hours of teaching and corporate training, he has shaped the future of the design industry, mentoring over 300 students during his tenure at the Savannah College of Art and Design (USA). Ricardo is also a pioneering researcher and consultant in strategic design, data visualization, brand management, and Lean Six Sigma, bringing a unique perspective to decision-making and problem-solving through his expertise in mathematical and statistical methods. His career is marked by successful collaborations across more than 50 business domains, leading to innovations that have significantly enhanced customer experiences and business outcomes. A dedicated educator with a 99% success rate in teaching projects, Ricardo remains committed to advancing research methodologies and creating efficient, well-designed solutions, establishing himself as a respected thought leader in the field.