Becky Buck leads the Research & Strategy practice at Forge Studio, a digital design agency specializing in new product development for enterprise software. Forge partners with product teams at companies of all sizes to deliver compelling, effective UI through research, product strategy, and design. Before co-founding Forge, Becky led UX teams at Amazon, Salesforce, and Varo Bank. She has 15 years of experience in research for new product development initiatives, spanning diverse industries including public health, pharma, education, insurance, consumer packaged goods, and consumer electronics. Many of her favorite books on business and leadership were written by Dr. Suess.