With over 20 years of experience, Dr. Nick Fine is an award-winning user experience researcher and designer. He holds a PhD in Human Computer Interaction, where his pioneering doctoral research established novel techniques for inferring personality from digital interactions.

Nick is the creator and founder of UX Psychology, advocating for behavioural design, and is also a science advocate and educator. He has led UX strategy for brands including Coca-Cola, Jaguar Land Rover, and GlaxoSmithKline. His expertise spans behavioral personalization, conversion rate optimization, and research-driven design. A sought-after speaker at global conferences, Nick frequently shares insights on user psychology and scientific design principles.

His portfolio includes mission-critical projects in aviation, finance, and pharmaceuticals. With deep academic knowledge combined with extensive commercial experience, Nick is renowned for delivering transformative yet intuitive customer experiences.