Strategist. Youth culture enthusiast. Advocate for the voices of vulnerable populations. Joi Freeman thrives in chaos and is a natural-born influencer. Widely regarded as a brand “fixer,” she possesses a unique talent for creating compelling strategies out of disorder and streamlining messages. She helps professionals realize their potential and has a knack for moving teams from the place where they are stuck to the place they want to be.

Her work launching brands and transforming culture spans industries and sectors with a roster including The Boston Consulting Group, the YMCA, Claire’s & Icing stores, the Girl Scouts, MoneyGram International, HOPE Worldwide, McDonald’s and Burger King. Recently she founded Remnant Strategy, a consultancy working at the intersection of culture and business to council brands through the process of mapping the next and better chapter to their story.

Joi has a particular interest in developing cross-sector strategies that propel economic growth and empower the next generation in emerging markets. If she were not a strategist her alternate career would be translating ancient text into modern vernacular for new audiences to enjoy. When not helping brands map a new path; Joi is mentoring young professionals and exploring across the globe.