Dr Karl Jeffries is a leading consultant on creativity, innovation and CreativeOps. He is a mentor, coach and training professional helping people and organizations develop novel solutions and outcomes in the digital experience economy. He has spent the past 20 years helping designers, and other professionals, enhance their creativity and solve complex problems. As an internationally recognized researcher in the field of creativity, Dr Jeffries has published in world-leading design and creativity journals and has actively contributed to the growth of creativity research in the UK. He helps individuals and teams build creative muscle to meet current and future challenges.