Catherine is Director of Marketing and Audiences for the BBC World Service, a multi-platform news service in over 40 languages including English to millions around the world on TV, radio and digital and mobile platforms.

Catherine is responsible for driving strategy and decision making across the BBC World Service through a deep understanding of audience needs and expectations of international news providers in addition to setting and delivering the brand and marketing strategy for the World Service.

Prior to joining the BBC, Catherine held a number of roles at the Central Office of Information (COI) where she joined as Director of Research, and then took the post of Group Client Director, responsible for through the line marketing campaigns on behalf of Government clients across the Education, Skills and Culture sectors, and finally worked as a managing consultant in the Strategy and Planning team. Catherine started her career as a Graduate Trainee in Birds Eye Walls, moving to ITV’s Carlton Television, where she headed the commercial research team.