Brad Peters is a product manager at Ford Labs, a software incubator within Ford Motor Company, where he helps solve problems and share the value of user-centered design across “big Ford”. In 2021 he completed his MS in Information (UX R/D) at the Univ. of Michigan School of Information, igniting a career in digital product creation, bringing together lifelong passions for organizing information and empowering people. Brad lives in Ypsilanti, Michigan with his wonderful wife, Erin Stratos, and his 7-month-old son, Artie.