Adam Richardson is principal of The Enigma Bureau, a UX research and experience strategy consultancy he started in 2018. Clients include Autodesk, Google, Maxar Technologies, and Otter.ai. Prior to Enigma Bureau he was a Product Manager at a fintech firm, Strategy Director at frog design (where he was the first person doing in-depth user research), and an industrial designer. He received his degree in Industrial Design from California College of the Arts, and Masters in Humanities from University of Chicago. He’s written for Harvard Business Review amongst other publications, spoken at conferences around the world, and his book, Innovation X, was published by Jossey-Bass in 2010.