Jef Desourdy
Director of Product Design, Petal

Cumulating 30 years of experience in Design. I started my career in printing, with projects mixing different mediums and/or technologies, which eventually led me to product design.

After freelancing and consulting as a Senior Designer for film festivals, universities, and tech and logistics companies, I made the jump from IC to Manager. My work now includes design ops, tools and ways to optimize UX-UI Teams and practice. My approach to management is through the lens of designing a team.