Meet Billy Carlson, Design Educator at Balsamiq
April 24, 2023We are lucky to have so many wonderful sponsors of this year’s Enterprise UX conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get to the heart of why they’re passionate about enterprise design. Learn what it’s like to work at Balsamiq, and what makes their products and services special to enterprise professionals.
Rosenfeld Media: Why are you sponsoring this year’s Enterprise UX?
Billy: Great design is essential for any sized company’s success. And, we know that enterprise organizations face unique challenges when it comes to design, from balancing the needs of different stakeholders to ensuring that products are scalable and sustainable in the long term. We’re committed to helping companies of all sizes do their best, most efficient design work by providing a wireframing tool that is fast, easy to use, and accessible to everyone.
As scholarship sponsors, we’re particularly happy to make this conference accessible to more people who may not otherwise have access.
Rosenfeld Media: What excites you about enterprise design?
Billy: In an enterprise, the increased number of stakeholders and moving parts means clarification and collaboration are essential steps in the process.
Our unwavering focus on low-fidelity wireframing makes it impossible to waste time fiddling with details and lets all stakeholders quickly reach consensus and build a cohesive product.
Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?
Billy: Balsamiq lets anyone create wireframes quickly and easily without complex tools or design knowledge. The drag-and-drop intuitive interface and pre-built UI components make it easy to share and iterate on your ideas—whether it’s a website or an app.
Balsamiq lets teams collaborate, share feedback, make changes, and ensure everyone is on the same page. Plus, with clear visuals, you’ll know you’re working towards a common goal.
Tens of thousands of customers in dozens of countries use Balsamiq to transform the way they create exceptional products. Learn more at www.balsamiq.com.
Rosenfeld Media: What else should our community know about you?
Billy: You know how to use Balsamiq before you even start. And for those looking to learn more, Balsamiq offers educational resources (Balsamiq Wireframing Academy), tutorials, documentation, and a supportive community, making it easy for anyone to get started.
We’re also writing a book! It’s called Wireframing for Everyone, and is a quick read that will help anyone on a UX team streamline their workflow, improve stakeholder communication, and design more creatively. Wireframing for Everyone comes out this summer. Sign up for updates.
View Balsamiq’s sponsor page for their scheduled sponsor activity sessions and more.
