A New Community of Civic Designers

Can Jim Kalbach convince Jared Spool that Jobs To Be Done is its own thing?

Register for this event. 

Jared Spool has been practicing UX for decades. When Jobs To Be Done arrived, it seemed to him to be just one of those new labels for stuff we’ve always been doing.

Jim Kalbach doesn’t agree. His decades of UX experience have led him to become a strong proponent and practitioner of Jobs to be Done. In fact, he wrote the best book on the topic, the Jobs to be Done Playbook.

Now, Jared is curious. Since Jim is so passionate about Jobs to be Done, has Jared mis-judged it? Is there more to this than Jared originally thought?

Come watch while Jim tries his darnedest to set Jared right. Or maybe we’ll find out if Jared has been right all along, and this is just new packaging for an old practice. Either way, you don’t want to miss this. Register for this event. 

Writing About Writing: Steve Krug returns to the Rosenfeld Review Podcast

Steve Krug, author of Don’t Make Me Think, and Rocket Surgery Made Easy, is back for a third appearance on the Rosenfeld Review Podcast! Here, he shares some details with Lou about his book in the works, Writing Made Slightly Easier, and his perspective on the process of writing in general (and why he might advise against it!).

Check our Steve’s previous two appearances:
How To Get Usability Testing Right
Life with the Apple Watch and other wearables

Steve’s wise words for writers:
Don’t be afraid to always start at the beginning. Always assume that your reader knows less rather than more.

Steve recommends:
Follow Laura Klein on Twitter

Podcast: Promise Theory with Jeff Sussna

Lou and Jeff Sussna, author of Designing Delivery: Rethinking IT in the Digital Service Economy, examine the relationships between Design and Operations, DevOps and DesignOps, and DevOps and Agile before wending their way to promise theory, which looks at the “promise” made between a product and its user. Color Lou convinced on the promise of product promises!

• Watch Jeff’s presentation at the 2017 DesignOps Summit
• Read Jeff’s book, Designing Delivery
• Listen to Jeff on a previous episode of the Rosenfeld Review, DesignOps in a Post-Industrial World: Crash-Coursing Complex Systems
• Jeff recommends: Mark Burgess’ Thinking In Promises 

Podcast: Surveys That Work with Caroline Jarrett

Caroline’s book Surveys That Work: A Practical Guide for Designing and Running Better Surveys is a decade in the making — and finally coming in July 2021! Here, Caroline shares some glimpses into the methodologies and tricks she’ll share in the book, and how it evolved along the years.

Caroline recommends:
Mentor Black Business blackbusiness.mcsaatchi.com/ founded by Akil Benjamin

More about the book:
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Podcast: The Humanity of Technology—Furthering the Greater Good with Jamika Burge

Though trained as a computer scientist, Jamika Burge admits she does not have the heart of a programmer; rather, she’s interested in surfacing and connecting with the humanity of the technology we create. Jamika has taken that approach in her past work, including a stint at DARPA (the Defense Advanced Research Projects Agency), where she studied the impact of games on learning. Jamika now leads AI Design Insights at CapitalOne, and is also one of the Advancing Research 2021 Conference curators. Here she shares the story of her career path, and the work she is doing with blackcomputeHER.org (pronounced ‘black computer’), an organization she co-founded that is dedicated to supporting computation and design workforce development for black women and girls.

Jamika Recommends:
Gendershades.org, a project by Joy Buolamwini, Lead Author and Timnit Gebru, PhD, Co-Author

Keep up with Jamika:
JamikaBurge.com
Twitter
Instagram
LinkedIn

Dr. Jamika D. Burge leads AI Design Insights at Capital One. Her team uncovers learning & research insights across multiple platform experiences, including conversational AI, which supports Eno, Capital One’s customer-facing intelligent assistant. She’s an authority on intersectionality of Black women in computing and co-founder of blackcomputeHER.org (pronounced ‘black computer’), an organization dedicated to supporting computation & design workforce development for black women and girls.

Prior to joining Capital One, she served as a research and tech consultant to DARPA, the Defense Advanced Research Projects Agency, in the Information Innovation Office. While there, she provided technical and management consult for innovative DARPA programs which were funded at over $70M. Jamika is also Founder and Principal of Design & Technology Concepts, LLC, a tech consultancy that focuses on computer science education, tech research, and intersectional design. She has consulted for Google, the National Center for Women in Technology (NCWIT), and the American Association of Colleges & Universities (AAC&U). Jamika holds a PhD in CS from VA Tech.

Rosenfeld Media’s 2020 Retrospective

‘Tis the season for companies to write year-end retrospectives. It’s a fraught sub-genre these days, given the shitshow that 2020 has been. But retrospectives offer a great opportunity to look back, learn, and plan. Here goes for Rosenfeld Media: A quarterly review

Our 2020 started and ends on high notes, with a deep, dark, dank valley in between:

Q1: Who’s invention’s mom again?
We launched our third conference, Advancing Research, in late March/early April. Five weeks prior, we’d sold it out. Three weeks prior, we scrambled to convert it to a hybrid event — both in-person and virtual. Two weeks prior, we realized that we’d have to go fully remote. Rube Goldberg would have been proud of how we contorted ourselves to virtualize the conference (livestream goes here, Zoom there, Slack there), but what choice did we have?

Really, it was a huge success thanks to our team, our speakers, and our sponsors. And the conference received very positive attendee reviews, giving us the confidence that we were on the right track with our virtualization efforts.

But there was no time to catch our breaths, because…

Read the rest on Medium.com

Insight at Scale: Steve Portigal and Lou Rosenfeld discuss user research in the enterprise

The Advancing Research conference has gone virtual!

In light of current events, we’ve decided to make the inaugural Advancing Research conference a virtual experience. We hope you’ll consider joining us; we’ll still offer our excellent program, two years in the making, and are adding a variety of remote activities to help you learn and stay connected. It’s also a less expensive commitment: we’ve reduced the ticket price to $995, and you won’t have to pay for travel.

How the AR2020 Virtual Conference will work

• Advancing Research 2020 remains a carefully-curated Rosenfeld Media conference. That means our speakers, emcees, and moderators will be extensively prepared, and that our team will provide you with the information and customer service you need to enjoy the event.

• We know that the social and networking aspects of conferences are critical, and we’re planning a variety of ways for you to meet and even collaborate with other conference participants, as well as speakers, sponsors, and exhibitors.

• We’re also exploring the use of other tools, such as those supporting remote collaboration.You’ll be able to ask questions; as speakers won’t likely be able to answer all of them live, we’re exploring follow-up Q&A sessions and other approaches to connect you with speakers.

• As a registered attendee, you’ll receive exclusive access to session recordings, as well as tripnotes, sketchnotes, and decks.

• Upon request, we’ll provide you with closed captioned access to the presentations. If you have other accessibility-related needs or questions, please reply to this email to let us know.

• We also know how important it is to learn about sponsors’ offerings; we’re working with sponsors to ensure you have opportunities to “meet” with them and take advantage of their swag and offers.

We hope you’ll join us –  group discounts are also available – purchase 3 or more tickets in the same order and receive 10% off. Enter code ARGROUP at checkout.

Sincerely,

Lou Rosenfeld and the AR2020 Team

Apply for a scholarship to Enterprise Experience 2020

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