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See What I Mean

see what i mean spot image

How to Use Comics to Communicate Ideas

By Kevin Cheng

Published: December 2012
Paperback: 216 pages
Paperback ISBN: 978-1933820-27-9
Ebook ISBN: 978-1933820-85-9

If you’re an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can’t. In See What I Mean, you’ll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.

If you’re an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can’t. In See What I Mean, you’ll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.

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Table of Contents

Chapter 1: Comics Save Time
Chapter 2: Properties of Comics
Chapter 3: Basic Drawing
Chapter 4: What’s Your Comic About?
Chapter 5: Writing the Story
Chapter 6: Laying Out the Comic
Chapter 7: Drawing Comics
Chapter 8: Applying Comics
Chapter 9: Breaking Down the Barriers
Chapter 10: Onward

FAQ

These common questions about comics and their short answers are taken from Kevin Cheng’s book See What I Mean: Using Comics to Communicate Ideas. You can find longer answers to each in your copy of the book, either printed or digital version.

  1. What tools do I need?
    To create a comic, you need a piece of paper and a pencil—nothing more. However, you do need to define a few things up front such as whom you’re making the comic for and what you’re trying to get your readers to do. Are you trying to get everyone on the same page? Get customers to sign up for your site? Communicate an internal process to your team? Educate someone on a topic? In addition to answering these questions, it will be helpful to know something about your characters through research and personas.
    Chapter 4 discusses these questions, while Chapter 7 covers a lot of the tools you can use.

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