The overturn of Roe v Wade in the US has highlighted the systematic challenges and exclusions which *womxn continue to face in their day to day lives. Additionally, the rising recognition of the importance of intersectional thinking, shifting definitions of womxnhood, the potential biases in big data, and many other shifting cultural contexts all contribute to an evolving set of best practices for how we should effectively be including womxn within the research process.
Megan Powell is a senior cultural strategist at cultural insights and strategy consultancy Crowd DNA, where she specialises in qualitative research and semiotics. After establishing her career in brand strategy and innovation with companies like Diageo and Hilton, Megan’s journey to Crowd DNA first took a detour through a masters in Middle Eastern studies and a year in social research, consulting the British public on the government’s response to the coronavirus pandemic. Some of her insight work highlights include a food ethnography in Istanbul and Cairo, speaking at cosmetics conferences about the halal beauty industry, learning what success means to Russian men, and segmenting Tiffany & Co’s male gifters (where are the women based projects?!).
Dr. Jamika D. Burge leads AI Design Insights at Capital One. Her team uncovers learning & research insights across multiple platform experiences, including conversational AI, which supports Eno, Capital One’s customer-facing intelligent assistant. She’s an authority on intersectionality of Black women in computing and co-founder of blackcomputeHER.org (pronounced ‘black computer’), an organization dedicated to supporting computation & design workforce development for black women and girls. Prior to joining Capital One, she served as a research and tech consultant to DARPA, the Defense Advanced Research Projects Agency, in the Information Innovation Office. While there, she provided technical and management consult for innovative DARPA programs which were funded at over $70M. Jamika is also Founder and Principal of Design & Technology Concepts, LLC, a tech consultancy that focuses on computer science education, tech research, and intersectional design. She has consulted for Google, the National Center for Women in Technology (NCWIT), and the American Association of Colleges & Universities (AAC&U). Jamika holds a PhD in CS from VA Tech.