Research as a Vehicle for Organizational Transformation with Natalie Hanson

January 12, 2022


The Rosenfeld Review Podcast (Rosenfeld Media) · Research as a Vehicle for Organizational Transformation with Natalie Hanson

After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: she founded a new community (Anthrodesign)!. This year, she brings her community-organizing talents to the second Advancing Research conference as Lead Curator. She joins Lou to share her own story and the story of the conference, offering a sneak peek into what we’ll cover — and what the conference might look like five years in the future. 

Learn more about the Advancing Research conference this March 10-12 and get your tickets.

About Natalie

Natalie Hanson has been working and researching at the intersection of business strategy, technology, social science, and design for fifteen years.She is currently a Principal at ZS, where she leads the User Experience practice. The UX team at ZS engages in research and human-centered design for enterprise software and custom client solutions. As an anthropologist, Natalie’s research has focused on work practices and work environments. She has a special interest in how institutions respond and transform in response to macro-economic, industry, and regional trends, and how the resulting organizational changes affect the lives of employees. You can learn more about Natalie at, and more about the online community of ethnographers she manages at http://www.anthrodesign.comFollow Natalie on Twitter (@ndanthro) and Instagram (@faeriewigs).