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August 6, 4pm EDT

Topic: How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
If you want to improve your product’s user experience, you need to show your team what it’s like for real people to use your product. It’s a simple concept, but many companies struggle to do this consistently.

Zapier recently launched an initiative that simplifies this exposure to users. ‘All Hands Research ride-alongs’ are open UX research sessions where anyone at Zapier can observe users interacting with the product and hear their feedback. Zapier has seen PMs, designers, marketers, executives and more join these sessions and apply learnings to their everyday work. More importantly, they keep coming back for more!

In this talk, Roy Opata Olende, who runs the Research Operations practice at Zapier, will share how Research Ops kicked off this initiative and what his team has learned through this journey.

Roy Opata Olende has been involved in user research and service design since 2012. He currently runs the Research Operations practice at Zapier, helping the teammates across the globe learn customer insights more efficiently and effectively. Prior to this role, he led the UX research practice at Buffer.

When not working or hanging out with his wife and three young boys, he can be found obsessing over football (soccer). Roy hails from Kenya and currently resides just outside of Toronto, Canada.