UX and content designers often find themselves with incomplete research, limited budgets, and the pressing need to validate concepts quickly.

How can you effectively create personas and journey maps under these constraints? Enter the power of AI.

In this session, Noz Urbina will unveil a unique and proven methodology that leverages AI to craft personas and journey maps from incomplete data. Or if you’re blessed with good research, it provides a way to synthesize it to create more and richer personas, maps, and therefore, designs, than you’d ever have time for otherwise.

This approach both helps designers do more with less using AI, and provides a foundation to validate assumptions, rally stakeholders quickly. Therefore putting them in a better place to secure the budget you need for comprehensive human-led research.

What you’ll learn:

• See the transformative power of AI in the realm of UX and content design, making the abstract tangible for designers and stakeholders alike.
• Discover a unique methodology that uses AI to create fleshed-out personas and journey maps from whatever your starting point or budget.
• Learn how to accelerate the creation of initial or draft maps that validate assumptions and engage stakeholders.