We’re trying something new in the Rosenverse: Failure Fridays! One Friday a month you’ll have the opportunity to hear a story about something that went very wrong and learn from those mistakes. And let’s face it: it’s always more fun to learn from someone else’s failure than your own! For our first foray into schadenfreude, we’re joined by author Dan Ward…

Dan Ward’s book LIFT is a playful introduction to flying machines from the late 1800’s and the inspiring people who designed, built, launched, and crashed them. It is also a serious guide to innovation for 21st century problem solvers, and it’s got a lot to say about failure. In this interactive discussion, get introduced to a handful of people who tackled the seemingly impossible challenge of human flight in the decades before the Wrights.  They all failed – and their failures have a lot to teach us about experimentation, collaboration, creativity, persistence, and innovation.