Imagine a future where UX Research Operations (ReOps) is not just part of research execution, but a pivotal force driving business performance and competitive edge. In this session, we will explore the hidden and often untapped superpowers of Strategic Programs already available in your team. Discover how ReOps can evolve from a supportive function for research alone to a strategic linchpin that fuels your business competitive position, at scale. Through engaging case studies, actionable program plans, and measures, this session will equip you with a practical roadmap to assess the current research lifecycle, effectively advocate for resource gaps with research intelligence, and creative approaches to your research hiring & people strategy. Don’t miss the opportunity to transform your approach to Research Ops into a strategic pillar of business strategy. This evolution will lead to a significant shift in research perceptions, excellence, and maturity.