Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter. Rather, she emphasizes the importance of capturing all the threads in one container. Lou and Brianna dive into what an insights container can look like, and best practices for making insights actionable.

Brianna’s shoutouts: Heather Dominick, her business mentor, and the impact of her work with “highly sensitive entrepreneurs”, and Dr. Elaine Aron’s work on “the highly sensitive person.”