Janice Wiitala (she/her) is a UX research leader at Options Clearing Corporation. To better serve the U.S. equity options and futures markets, OCC is comprehensively redeveloping the company’s risk management, clearing and data interface. Prior to her work at OCC, she created the research practice at Healthcare Financial Management Association. She has also consulted with numerous organizations on research and research operations including BCBS of Illinois, Visa, 3M, and Navigant. Her earlier work in CX Research and data analysis allows her to bridge UX Research with insights from diverse listening posts. She is passionate about building on existing insights and leveraging mixed methods to develop deeper understanding and empathy and in order to advance user-centered design solutions.