Ariba is the Director of Innovation at the Ad Council where she established the organization’s innovation practice. Her current projects include scaling equitable design practices across the organization, leading design sprints, creating digital products for social impact, exploring future-forward technology, and nurturing a culture that fosters equity and innovation. As a member of the DEI Council, she also leads efforts to advance equity and inclusion at the organization.

As an immigrant Bengali woman who discovered her profound hearing loss at age eight, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure we bring equity into tech. She designs inclusive and equitable human-centered products and experiences by developing teams built on curiosity, resiliency, and experimentation.

Ariba is an international speaker and has spoken at events across the U.S., U.K., Japan, and Chile. She also volunteers to teach UX design to marginalized high school students in NYC.