We’ll take a look at how UX propagates within organizations using a viral model ( a modified SIR model to be more precise ). We’ll look at such questions as:

• Does it simply need more time?
• Is the transmission rate/function the problem?
• Is part of the organization effectively “inoculated” against UX?
• and how, when and where to track progress

While getting UX into an organization isn’t as simple as solving a set of differential equations, we hope to show you that doing just that might be a useful step in getting insights into what might work and what might not.