So all of a sudden, everyone at your company is interested in going into the field, meeting with clients, and “building empathy.” What could possibly go wrong? At ADP we created a program of ethnographic (lite) research designed to harness this excitement for exploratory research, enable anyone in the org to participate in conducting research, and help stakeholders think outside of their own product or screens. Secretly, our program was carefully designed to also teach our partners what it means to do Research: listen thoughtfully, analyze holistically, and truly understand client feedback before jumping to solutions.