Managing Chaos
Digital Governance by Design
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
Testimonials
Managing Chaos provides clear and cogent guidance on how a governance model delivered through digital strategy, policy, and standards—and abetted by a culture of collaboration—can help the enterprise develop an effective approach to digital transformation.
Perry Hewitt, Chief Digital Officer, Harvard University
Managing Chaos is a practical and pragmatic guide to integrating digital into any business. Required reading for every organization.
Paul Boag, author of Digital Adaptation
You can’t get user experience right if your governance model is wrong, and nobody knows digital governance better than Lisa Welchman. When executives and designers read Managing Chaos, the intertwingled world+web will be a better place.
Peter Morville, author of Intertwingled
You tried a homepage carousel. A complete website redesign. Even a new CMS. And yet, none of those fixed your real problem, which is that your digital operations simply don’t have a plan for long-term governance. This important book addresses head-on the political battles and angry stalemates faced by every large enterprise.
Karen McGrane, author of Content Strategy for Mobile
How has our industry survived for 20 years without this book? An instant classic—requisite reading for anyone working in (or near) the digital realm.
Kristina Halvorson, CEO Brain Traffic and author of Content Strategy for the Web
Talk all you want about ‘digital transformation.’ At the end of the day it takes real people (like you!) to get there, and Managing Chaos offers the best guide you’ll find to succeeding at the journey.
Tony Byrne, Founder, Real Story Group
Table of Contents
Chapter 1: The Basics of Digital Governance
Chapter 2: Your Digital Team: Where They Are and What They Do
Chapter 3: Digital Strategy: Aligning Expertise and Authority
Chapter 4: Staying on Track with Digital Policy
Chapter 5: Stopping the Infighting About Digital Standards
Chapter 6: Five Digital Governance Design Factors
Chapter 7: Getting it Done
Chapter 8: The Decision to Govern Well
Chapter 9: Multinational Business-to-Business Case Study
Chapter 10: Government Case Study
Chapter 11: Higher Education Case Study
FAQ
These common questions and their short answers are taken from Lisa Welchman’s book Managing Chaos: Digital Governance by Design . You can find longer answers to each in your copy of the book, either printed or digital version.
- What is digital governance in the first place?
Digital governance is a discipline that focuses on establishing clear accountability for digital strategy, policy, and standards. A digital governance framework, when effectively designed and implemented, helps to streamline digital development and dampen debates around digital channel “ownership.”
See Chapter 1, “The Basics of Digital Governance”
