Why We Fail
Learning from Experience Design Failures
Published: July 30, 2013
by Victor Lombardi
At a time when companies are urged to fail early and often, Victor uses multiple case studies to take a sober look at what causes failure in product development, and provides useful tools to help teams avoid failure. His careful and thoughtful analysis should be required reading for every product team."
—Neil Wehrle, Vice President of User Experience, betaworks
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Why We Fail will help you:
- Understand the key mistakes other teams have made so you don't repeat them
- Turn unavoidable failures into building blocks to be successful
- Create a team environment where failures are controlled and valuable
“Why We Fail” Blog
Why We Fail is available in eBook form at O’Reilly and all the reviewers there gave me 5 stars! Yay! Paul in Austin writes: The case studies alone provide an very interesting read to anybody who has some interest in technology in general. Each case study has been thoroughly researched with plenty of references. The …
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Pushing Through Failure (Quickly) from Jeremy Johnson
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