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Blind Spot

blind spot spot image

Illuminating the Hidden Value of Business

By Steve Diller, Nathan Shedroff & Sean Sauber

Published: November 2016
Paperback: 248 pages
Paperback ISBN: 978-1933820-69-9
Ebook ISBN: 978-1933820-56-9

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you’ll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot’s lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you’ll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot’s lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Testimonials

Table of Contents

Foreword by Douglass Rushkoff
Chapter 1: A World of Hidden Value
Chapter 2: Defining a Business Relationship
Chapter 3: Visualizing Relationships
Chapter 4: Finding Opportunities in Relationships
Chapter 5: Becoming by Doing
Chapter 6: Distancing & Team Structure
Chapter 7: Discovering
Chapter 8: Deciding
Chapter 9: Declaring
Chapter 10: Designing
Chapter 11: Delivering
Chapter 12: A World of Premium Value

Illustrations