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Design is the Problem

The Future of Design Must be Sustainable

Sustainable Design

By Nathan Shedroff. Rosenfeld Media, March 2009.
Available in paperback and digital package (1-933820-00-4), digital (PDF) editions (ISBN 1-933820-01-2)

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Design is the Problem: The Future of Design Must be Sustainable

Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Design is the Problem explains:

  1. How sustainability isn't as difficult to understand and address as many would have you think
  2. Several of the leading frameworks and perspectives on sustainability
  3. How to insert sustainability into the development process that you're already using
  4. The many, practical strategies that make the products, services, and events you design and develop more sustainable—right now

“Design is the Problem” Blog

Intuit's new GreenSnapshot

Intuit has just released an addition to its QuickBooks personal accounting software. The GreenSnapshot analyses your spending and offers tips on how to lesson your environmental impact.

greensnapshot.homestead.com

Strategy, Sustainability, and the Future: TheNextCards

I just got my deck of The Next Cards, a set of business stories as an oversized deck of cards and keyed to an innovative business strategy process that flows from sustainability trends. I'm blown away. In fact, there's much more to TheNextPlays than just the cards. They're merely a starting point for organizations interested in managing their strategies.

The cards are a little deceptive because they're so clear. They really pack a lot of thinking into an accessible tool that connects to a larger strategic process, a network of experienced organizations, and even a set of face-to-face workshops and larger strategic engagement. However, the cards are still a good way to start and, by themselves, can help people and organizations think and plan for the future.

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