Search Analytics for Your Site
Conversations with Your Customers
Published: July 2011
by Louis Rosenfeld
Search is one of those mission-critical aspects of every web site that is sadly all to often forgotten until the damage has already been done. Lou, on the other hand, is one of those guys who understands search analytics and the opportunity associated with digging into the nuance of customer and search behaviors to mine for organizational gold. In Search Analytics for your Site, Lou lays out pretty much everything you need to know to mine for that gold and convert it into positive customer experience on your site."
—Eric T. Peterson, Founder and Author, Web Analytics Demystified
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
“Search Analytics for Your Site” Blog
Wrote an article for Smashing Magazine that just went live yesterday. In it I get into the single most important phenomenon in site search analytics, analytics, design, user experience, and all the world: the Zipf Distribution, and how you can take advantage of it. OK, maybe not the most important thing, but it’s up there. …
Just presented this one at the Web 2.0 Expo this morning. I’ve given versions of it before at SXSW 2011 and as part of last year’s UIE virtual seminar series. As part of my program of continual improvement in presentation creation, I’ve beefed up the practical stuff. Hope you find it useful: Site Search Analytics: …
Another interview; this one by Kaitlin Pike of O’Reilly’s Web 2.0 Expo (where I’ll be speaking on site search analytics on October 12). And a really nice review of the book by someone for whom I, over many years, gained endless respect—even if he had dissed the book—Martin White of Intranet Focus. Yay! By the …
“First lady of SEO” and IA Institute board member Shari Thurow kindly interviewed me for SearchEngineLand. The first of two parts ran a couple days ago; I’m blown away by their visibility; never had something retweeted so often. Thanks Shari!
Whew. Finally! You can buy it right here from the Rosenfeld Media site. US$39 for the loverly full-color paperback plus the DRM-free digital formats (PDF, ePUB, MOBI); US$22 for digital only. The paperback should be available via Amazon and digitals via O’Reilly soon (if not already). Yay!