Search Analytics for Your Site
Conversations with Your Customers
by Louis Rosenfeld
Search Analytics for your Site is an excellent, comprehensive approach to understanding and demystifying the black box of search. From understanding the basics of search frequencies along the Zipf curve, to discerning and interpreting search patterns, deriving clusters, understanding tone and intent, analyzing time variance, performing failure analysis and even using search analytics as an input to (my favorites) taxonomy development and contextual navigation, this book is an excellent resource for taking the guesswork and bias out of search remediation and improvement projects. Lou provides anecdotes that are easy to read along with more advanced approaches for interpreting findings. Not just about theory, the book finishes with practical tips and actionable approaches for improving search performance. More than anything, Search Analytics for your Site eliminates the guesswork and allows you to justify search remediation projects as well as fund and justify a variety of interventions that will improve information findability. Highly recommended. Nice job."—Seth Earley, CEO, Earley & Associates, Inc.
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.