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Research That Scales

The Research Operations Handbook

By Kate Towsey

Published: September 2024
Paperback: 336 pages
Ebook ISBN: 978-1-959029-20-5
Paperback ISBN: 978-1-959029-22-9

Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.

Who Should Read This Book

If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled-up human-centered research will find Research That Scales invaluable.

Takeaways

  • Learn what it means to scale research and how to build purpose into your research practice.
  • Gain a pragmatic view of research strategy and why it’s crucial to scaling research.
  • Design a research operating system that can grow the impact of research.
  • Uncover the eight elements of research operations and the ResearchOps Venn diagram.
  • Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
  • Build systems that make finding the right research participants a breeze.
  • Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
  • Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
  • Make ethics and data privacy more than a checklist of dos and don’ts and lofty principles.
  • Learn how to become a “money magnet” for research.
  • Attract and retain the best research talent to fuel your growth.

Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.

Who Should Read This Book

If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled-up human-centered research will find Research That Scales invaluable.

Takeaways

  • Learn what it means to scale research and how to build purpose into your research practice.
  • Gain a pragmatic view of research strategy and why it’s crucial to scaling research.
  • Design a research operating system that can grow the impact of research.
  • Uncover the eight elements of research operations and the ResearchOps Venn diagram.
  • Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
  • Build systems that make finding the right research participants a breeze.
  • Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
  • Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
  • Make ethics and data privacy more than a checklist of dos and don’ts and lofty principles.
  • Learn how to become a “money magnet” for research.
  • Attract and retain the best research talent to fuel your growth.

Testimonials

Table of Contents

Chapter 1: Research Does Not Scale—Systems Do
Chapter 2: Lost and Won on Strategy
Chapter 3: From Strategy to Operational
Chapter 4: Planning Realistic ResearchOps
Chapter 5: People to Take Part in Research
Chapter 6: Long Live Research Knowledge
Chapter 7: Seamless Support
Chapter 8: Tactical Tooling
Chapter 9: Respect in Research
Chapter 10: Money and Metrics
Chapter 11: Getting Priorities Straight
Chapter 12: Making the Most of Research Talent

FAQ

These common questions and their short answers are taken from Kate Towsey’s book Research That Scales: The Research Operations Handbook (2024). You can find longer answers to each in your copy of the book, either printed or digital version.

  1. Isn’t ResearchOps just about procuring the right tools and having someone take care of participant recruitment for me? Is an entire book necessary?
    There’s no doubt that procuring tools and full-service participant recruitment are key research operations themes, but it’s a mistake to think that these tasks constitute ResearchOps. Operations is often confused with administration or assistance, but administering systems or assisting researchers is just one part of the job. As you will learn in Chapter 1, “Research Does Not Scale—Systems Do,” to help an organization operate in ways that add value, you’ll need to deliver the right systems first and then administer them well. If you deliver administrative support before designing systems, you’re putting the cart before the horse. ResearchOps sounds like just another buzzword, like DevOps and DesignOps.

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