Mental Model Sketches by Indi

• Movie-Goer Mental Model
• Cat Mental Model
• Mental Model sketch for Buying A House in the USA
• Training for a Marathon mental model sketch from the workshop I teach

Real Examples by Real Organizations

These example diagrams are the work undertaken by companies around the world. I am grateful for their permission to post each example. In some of the examples, the slotted content has been "grayed out" with respect to the privacy of the company donating the diagram. The upper half of the diagrams were each deemed "pretty much public domain knowledge." Or else the photos were just taken at a distance where the proprietary data can't be read.

• Mental models at a big box store that were made with existing research
• Rail travel mental model by Franki Chamaki in Australia
• Australian Broadcasting Corporation public contributors mental model
• Telecom Consumer Mental Model
• Project Manager Mental Model
• Intranet Mental Model

If you would like to donate your organization's diagram, please contact me.

Student Examples

• IT Project Mental Model

Photos of Mental Models Around the World

• Futuristic-looking mental model of sticky-notes in Puebla, Mexico