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Mental Models

Aligning Design Strategy with Human Behavior

Mental Models

Case Studies

Mental Model Sketches by Indi

Real Examples by Real Organizations

These example diagrams are the work undertaken by companies around the world. I am grateful for their permission to post each example. In some of the examples, the slotted content has been "grayed out" with respect to the privacy of the company donating the diagram. The upper half of the diagrams were each deemed "pretty much public domain knowledge." Or else the photos were just taken at a distance where the proprietary data can't be read.

If you would like to donate your organization's diagram, please contact me.

Student Examples

Photos of Mental Models Around the World