Posted by Indi Young on February 6, 2013
I received an enthusiastic, but bewildered cry for help from a UX designer in South Africa, Jeanne Marias. She wrote, "I am pioneering a service design project, part of which I'm wanting to do a Mental Model of 'The New...
Posted by Indi Young on November 19, 2012
The other day a university student named Maria Hernando wrote to ask me my opinion about the relationship between User Journey Maps, Customer Journey Maps, and User Experience Maps ... and how a mental model diagram might relate to any...
Posted by Indi Young on February 8, 2012
Picking out an actual "guiding principle" (something that guides how I make a decision) from a transcript is difficult. There is so much "brush" we need to clear away before we can see the "specimen trees" for what they are....
Posted by Indi Young on November 16, 2011
At at recent workshop, I conducted a spontaneous interview as a demonstration of what I mean by "create a scope perimeter within which any conversation can happen." I asked for a volunteer and for a topic. The volunteer was Daren....
Posted by Indi Young on May 19, 2011
BK: I was just re-reading some of the book and I was wondering how important it is to define the task-based segments. I'm not sure anyone here knows what users do well enough to make those guesses. I'm thinking of...
