Aligning Design Strategy with Human Behavior
Published: February 2008
by Indi Young
Indi Young gives great insight into the nuts and bolts of understanding, capturing and visualizing user needs. Her "
—Sara L. Beckman, Haas School of Business, University of California Berkeley
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
“Mental Models” Blog
I received an enthusiastic, but bewildered cry for help from a UX designer in South Africa, Jeanne Marias. She wrote, "I am pioneering a service design project, part of which I'm wanting to do a Mental Model of 'The New...
The other day a university student named Maria Hernando wrote to ask me my opinion about the relationship between User Journey Maps, Customer Journey Maps, and User Experience Maps ... and how a mental model diagram might relate to any...
Picking out an actual "guiding principle" (something that guides how I make a decision) from a transcript is difficult. There is so much "brush" we need to clear away before we can see the "specimen trees" for what they are....
At at recent workshop, I conducted a spontaneous interview as a demonstration of what I mean by "create a scope perimeter within which any conversation can happen." I asked for a volunteer and for a topic. The volunteer was Daren....
BK: I was just re-reading some of the book and I was wondering how important it is to define the task-based segments. I'm not sure anyone here knows what users do well enough to make those guesses. I'm thinking of...