ACM Ubiquity Book Review
On 22-Apr-08, the ACM Ubiquity site posted a brief review of my book by Ross Gagliano, retired professor and co-founder of the Computer Science Department at Georgia State University.
By Indi Young. Rosenfeld Media, 2008.
Available in paperback and digital package (1-933820-06-3), digital edition (ISBN 1-933820-19-5)
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
"Indi Young’s mental models are the perfect way for your team to integrate your user’s perspective into your design. Indi has written a comprehensive guide for anyone who wants to make use of this power design technique. I’ll be giving this book out to all of our important clients and insisting they make it part of their process."
—Jared Spool, CEO & Founding Principal, User Interface Engineering
Mental Models is available in full-color paperback and digital (PDF) versions. Substantial supplemental content is available on this site, and all of the book's images can be downloaded from Flickr.
“Mental Models” Blog
Web Forge Book Review
The Italian site FucinaWeb posted a review of my book by Antonio Volpon on 29-Apr-08. I don't read Italian very well, so Babelfish helped me through. There are good comments about how personas and scenarios, when done right, are the fruit of field research and do not dwell on the persona's biography too much. Good personas represent a group's behaviors and philosophies germane to a particular endeavor. Poor personas emphasize the kind of fashion a person wears when choosing a retirement plan.