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Mental Models

Aligning Design Strategy with Human Behavior

Mental Models

Events with Indi Young


Upcoming Appearances and Presentations

Past Appearances and Presentations


Links and Other Resources

(Also see this list of presentations captured online.)

  • February 09, 2011 If you couldn't attend the generative interviewing workshop at User Research Friday, join me at the IxDA Conference for the same half day workshop. If we aren't distracted by the gorgeous location, the snow sports, or the lovely pool and jacuzzi, we will get some practice overcoming our "interview crutches." (Boulder, CO, USA)
  • November 18, 2010: Half day workshop the Thursday right before Bolt | Peters User Research Friday on getting great with generative interviewing. This is an all-new workshop which promises to be full of laughs as we explore how interviews make us all nervous. It seems to be sold out, but if you are persuasive or good at wheedling, I think you can still get in. (San Francisco, CA, USA)
  • May 20, 2010: Cal Poly WISH Speaker Series: back to my alma mater! The Women Involved in Software & Hardware club is hosting me for a talk about design and empathy. Probably 4pm. Location to be announced. (San Luis Obispo, CA, USA)
  • Mar 30, 2010: Intuit Brown Bag at 12 noon. Location to be announced. (Intuit employees only, but if you know someone there, ask to be their guest.) (Mountain View, CA, USA)
  • Mar 07, 2010: I will attend the introductory Sunday of Adaptive Path's sold out MX Conference.
  • Feb 24, 2010: Haas School of Business Design & Innovation Speaker Series: "Changing Your Perspective - Re-Framing Problems Through Empathy" lecture and exercise. (Class members only.) (Berkeley, CA, USA)
  • Feb 04, 2010: Half-day mental model workshop at the IxDA Conference (Savannah, GA, USA) [post/discount]
  • Dec 13, 2009: Haas School of Business Design Tradeshow - floor judge. (Berkeley, CA, USA)
  • Sep 15-18, 2009: Attending UX Week. Hope to see you there! (San Francisco, CA, USA) [post/discount]
  • Sep 7 & 9, 2009: Presentation and workshop at Interacción 2009 (Barcelona, ES)
  • May 20, 2009: Half-Day Mental Models Workshop at WebVisions, and a little presentation on Thu 21-May-09 (Portland, OR, USA)
  • April 20 & 22 & 24, 2009: Web Directions 2009 Australian Roadshow featuring the day-long Mental Model Workshop (Melbourne, Canberra, and Sydney Australia) [post]
  • March 19, 2009: Mental Model Workshop at the IA Summit (Memphis, TN, USA) [post]
  • December 11, 2008: "Using Mental Models for Tactics and Strategy," Future Practice User Experience Webinars (in the ether!) [post/discount/q&a]
  • CANCELED: November 19 & 20, 2008: "Mental Models Workshop," a Keyforums master class (Sydney, Australia) [post/discount]
  • November 7, 2008: "How Mental Models Helped Teams Do What They Dreamed," User Research Friday 2008 (San Francisco, CA, USA) [post/slidecast]
  • October 27-28, 2008: Workshop on Design by my associate Eric Fain, W3C Web Foundations Congress (Gijón, Spain) - Fundamentos Web 2008
  • September 24, 2008: Haas School of Business - Presentation and coaching the New Product Development Class, with Brandon Schauer and Kate Rutter. (Class members only.) (Berkeley, CA, USA)
  • September 19-20, 2008: "Mental Models: Sparking Creativity Through Empathy," Design Research Conference 2008 (Chicago, IL, USA) [post/discount]
  • August 12, 2008: "Unpacking Stories to Serve People Better," UX Week 2008 (San Francisco, CA, USA) [post/discount]
  • August 6, 2008: "Mental Models: Sparking Creativity Through Empathy," Agile 2008 (Toronto, Canada) [post]
  • July 16, 2008: Google Brown Bag at 12 noon in Building 42 (Google employees and Guests only, but the video appears on YouTube.) (Mountain View, CA, USA)
  • June 2, 2008: "Mental Models Workshop," ClearLeft (Brighton, UK) [post/discount]
  • May 29, 2008: "Mental Models: Sparking Creativity Through Empathy," @Media (London, UK) [post/slidecast]
  • April 2, 2008: Yahoo Brown Bag at 12 noon in Building D (Yahoo Employees & Guests Only, but the video appears on the Yahoo Developer's Net.) (Sunnyvale, CA, USA)
  • March 26, 2008: "Mental Models: Aligning Design Strategy with Human Behavior," Web App Summit (San Diego, CA, USA) [post]
  • February 28, 2008: "Mental Models: Sparking Creativity Through Empathy," IxDA-SF (San Francisco, CA, USA) [post]
  • February 20, 2008: "Mental Models: Getting Into Your Customer's Head," UIE Virtual Seminar (Andover, MA, USA) [post/discount ]
  • January 31, 2008: "Innovation is Overrated," Web Directions North (Vancouver, Canada) [post/discount/slidecast]
  • October 22, 2007: Attending She's Geeky (Mountain View, CA, USA) [post]
  • August 13, 2007: Presentation Capturing the Whole User Experience at Adaptive Path's UX Week 2007 (Washington, DC, USA) [post]
  • March 23, 2007: Workshop Navigation Magic at IA Summit 2007 (Las Vegas, NV, USA) [post]
  • October 27, 2006: Quick introduction to mental models at User Research Friday 2006 (San Francisco, CA, USA) [post/slidecast]