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About Tomer Sharon

Validating Product Ideas

Through Lean User Research

By Tomer Sharon

Published: January 2016

Paperback: 344 pages

Paperback ISBN: 978-1933820-29-3

Ebook ISBN: 978-1933820-92-7

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Testimonials

If you’re building a product, you know that user research is important. If you’ve tried conducting that research, you also know that getting it right can be incredibly challenging. Tomer Sharon makes it much easier by answering some of the most difficult questions asked by entrepreneurs and product managers. This book has both the strategy and the tactics you need to learn to get user research right and build products that people need, use, and love.

Laura Klein, principal, Users Know and author of UX for Lean Startups

Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you’re a novice, this book will give you the tools to leapfrog your competition. If you’re savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven’t been this excited about a Lean book in years.

Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise

Validating Product Ideas is a precision tool for crafting useful products people actually care about. This book provides step-by-step instructions in the core practices of practical user research, organized by the most necessary questions every startup founder and product owner should ask.

Lane Halley, co-founder, Brooklyn Copper Cookware

It’s easy to say ‘Go talk to your users to find out what they want.’ It’s much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples.

Brad Feld, managing director, Foundry Group

For my money, there’s no one who knows more about conducting user research—or who’s better at explaining how to do it in truly ‘lean’ fashion—than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It’s worth it for the chapter on recruiting participants via social media alone.)

Steve Krug, author of Don’t Make Me Think

If you’re building a product, you know that user research is important. If you’ve tried conducting that research, you also know that getting it right can be incredibly challenging. Tomer Sharon makes it much easier by answering some of the most difficult questions asked by entrepreneurs and product managers. This book has both the strategy and the tactics you need to learn to get user research right and build products that people need, use, and love.

Laura Klein, principal, Users Know and author of UX for Lean Startups

Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you’re a novice, this book will give you the tools to leapfrog your competition. If you’re savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven’t been this excited about a Lean book in years.

Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise

Validating Product Ideas is a precision tool for crafting useful products people actually care about. This book provides step-by-step instructions in the core practices of practical user research, organized by the most necessary questions every startup founder and product owner should ask.

Lane Halley, co-founder, Brooklyn Copper Cookware

It’s easy to say ‘Go talk to your users to find out what they want.’ It’s much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples.

Brad Feld, managing director, Foundry Group

For my money, there’s no one who knows more about conducting user research—or who’s better at explaining how to do it in truly ‘lean’ fashion—than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It’s worth it for the chapter on recruiting participants via social media alone.)

Steve Krug, author of Don’t Make Me Think

If you’re building a product, you know that user research is important. If you’ve tried conducting that research, you also know that getting it right can be incredibly challenging. Tomer Sharon makes it much easier by answering some of the most difficult questions asked by entrepreneurs and product managers. This book has both the strategy and the tactics you need to learn to get user research right and build products that people need, use, and love.

Laura Klein, principal, Users Know and author of UX for Lean Startups

Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you’re a novice, this book will give you the tools to leapfrog your competition. If you’re savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven’t been this excited about a Lean book in years.

Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise

Validating Product Ideas is a precision tool for crafting useful products people actually care about. This book provides step-by-step instructions in the core practices of practical user research, organized by the most necessary questions every startup founder and product owner should ask.

Lane Halley, co-founder, Brooklyn Copper Cookware

Foreword by Benjamin Gadbaw
Chapter 1: What do people need?
Chapter 2: Who are the users?
Chapter 3: How do people currently solve a problem?
Chapter 4: What is the user’s workflow?
Chapter 5: Do people want the product?
Chapter 6: Can people use the product?
Chapter 7: Which design generates better results?
Chapter 8: How do people find stuff?
Chapter 9: How to find participants for research?

FAQ

These common questions and their short answers are taken from Tomer Sharon’s book Validating Product Ideas: Through Lean User Research . You can find longer answers to each in your copy of the book, either printed or digital version.

What is lean user research?
Lean user research is a discipline that provides insights into users, their perspectives, and their abilities to use products and then gives this information to the right people at the right time so that the research is invaluable for developing products. Lean user research focuses on answering three big questions about people: What do people need? (See Chapter 1.) What do people want? (See Chapter 5.) Can people use the thing? (See Chapter 6.)