What’s New: Digital Reality Checks Series
Big news today: Rosenfeld Media is launching a new line of books called Digital Reality Checks! They’re designed to help all kinds of digital professionals—not just from the UX tribe, but IT, marketing folks, and others—make sense of the expensive, often overhyped software tools that large organizations depend upon.
The first one in the series—Theresa Regli’s Digital and Marketing Asset Management—is now available for purchase. Oh my god: digital asset management has become a huge problem in almost every organizational setting, and I’m thrilled to help address it. Buy it in paperback or ebook from our store or Amazon.
Future Digital Reality Checks books will cover similar challenges, like web content management and marketing automation. Expect to see 6-8 of titles over the next couple years.
You might be scratching your head a bit. “Digital professionals” don’t necessarily sound like people focused on UX. Or you might find these topics a bit unfamiliar and technical.
But we’ve already noticed that you are changing. The kinds of people who read our books and attend our conferences are no longer purely UX folks by any stretch, and interests are bleeding together.
For example, one of the most popular themes at both Enterprise UX 2015 and 2016 conferences was design systems. People are clamoring for better tools to support creating better experiences that scale well in large organizations. In many cases, the outcome is dependent upon the efforts of all sorts of “digital professionals;” in other cases, those professionals are the beneficiaries of strong design systems. As Peter Morville would say, they’re all intertwingled.
This shouldn’t be surprising, and it’s nothing new: disparate tribes came under the UX umbrella years ago. We’re only going to see more convergence, bigger umbrellas, and the sunset of disciplinary tribalism. I’m not fan of tribes and priesthoods, so I find it thrilling!
And it’s exciting for me that Rosenfeld Media can play a small role in accelerating and strengthening those connections through our publishing and conference planning efforts, just as we have for UX. We’re so happy to help mix marketing and IT people into the pot. We’re stronger together.
I’m also thrilled to have a partner in all this: Tony Byrne and his team at Real Story Group, who are writing the Digital Reality Checks books. They’re a fiercely independent group of analysts that has taken a very no-bullshit approach to the enterprise software space—an area that’s typically marked by marketing hype and vendor/analyst conflicts of interest. Real Story Group’s analysts really are focused on understanding digital reality, and they take the same jargon-free, plain language-approach to their craft that we’ve used in Rosenfeld Media’s UX books.
Bottom line: a new line of books for for digital professionals that get at the real story of enterprise software tools. Digital and Marketing Asset Management today, and more to come. And even if it’s not up your alley at the moment, I’m pretty sure someone you work with will benefit from reading it. Please let them know about it.
PS We’re going to launch another new book series in the coming weeks called Two Waves Books. I’ll tell you more about that very soon…
UX Zeitgeist: open for business
Over the past year or two, we’ve been working on a new service for the user experience, and it’s now ready for you to use and, more importantly, participate in. It’s called UX Zeitgeist, and our goal is to profile the books that the UX community uses, and the books that they want to see published.
All it takes is getting a lot of people in the UX community to answer three simple questions. We take your answers and aggregate them with information from a host of other UX-related sites. The results include some potentially wonderful benefits, ranging from a communally-developed and ranked library of UX books, an index of UX topics that the community is wondering about, and information on UX people that’s useful for research and egosurfing alike. You can track all sorts of information by charts that show trends, and there are RSS feeds galore.
Want to try it out? Please do; it’s free. Want to participate? Let us know; it should only take you a few minutes. Want to learn more? Watch the video on YouTube (it’s short: 5:44) or right here.
UX Book Salon: 2009 tour planned
Starting in January 2009, we’ll be organizing a series of monthly show-and-tell discussions about UX books, their design, and their topics. During the first part of the year, we’ll hold them at interaction’09, SXSW, the IA Summit, and the UPA annual conference, as well as at various New York City-area design firms. Subscribe to the Rosenfeld Media feed or mailing list, or follow louisrosenfeld on Twitter to keep in the loop. More on the salon tour at Lou’s blog.
User Research for Developing a Conference Program
We’re working hard to prove that even tiny companies—like Rosenfeld Media—have no excuses when it comes to doing user research (we wrote about it here). We’re at it here, doing the research to develop the program for our next virtual conference. Laura Klein, author of UX for Lean Startups and the forthcoming Build Better Products, helped us with the research and analysis (she’ll be speaking at the event too). Here’s her description of what we did and what we learned.
Product managers and UX designers understand the need for user research when building a product. Good product managers and UX designers actually DO user research when building a product.
Rosenfeld Media cares deeply about good product management and UX design, so when they started talking about doing an online conference on February 3, 2016—about the intersection of product management and UX design—they decided to reach out to potential attendees first in order to understand what people want to know. They also recruited some top people working in product management and UX as speakers: Christina Wodtke, Jeff Gothelf, Jeff Patton, Marty Cagan, and Tomer Sharon (and me too!). We all worked together to gain insights into questions people have about product management, UX, and how we can all work better together.
We all worked together to gain insights into questions people have about product management, UX, and how we can all work better together. (Tweet this)
Let’s take a look at what we did and what we learned.
The Qualitative
First, we had to understand who the users (conference attendees) were hopefully going to be. Too many conferences choose “anybody who will buy a ticket” as their target customers, but frankly that’s what leads to unfocused, boring conferences where very few people learn anything of actual value to them.
If you try to build a product that works for everybody from students to CEOs, you’ll likely end up not providing much value to at least some of your users, and the same thing is true for conferences. That wasn’t something we were cool with. We knew we wanted to create a conference that was useful and actionable for people who are currently building things or managing people who build things—working product managers, UX designers, researchers, and their bosses.
Armed with a couple of quick, provisional personas, we set out to get some qualitative feedback. A few of us spent some time talking to PMs and UXers we knew who fit the personas, and then we started analyzing the most common questions and problems they had about working together and building products.
The Quantitative
Patterns started to emerge pretty quickly; we used them to put together a short survey with questions that were representative of what we’d been hearing. We wanted to know whether the respondents spent more time doing UX design, product management, or something else. We wanted to know their job titles. And we wanted to know which questions or topics they found most interesting.
We asked them to choose from a set of questions that ranged from “How should Product Managers and UX Designers coordinate and manage discovery work?” to “What does a great Product Manager do?” to “How should UX Designers work with engineering?”
We heard from over 150 of you. Most were UX designers, but we also got a good collection of product managers and a few people who listed themselves as “other.” Somebody listed himself as a “troublemaker.” We know who you are, Steve, and we’re watching you.
The Results
About two thirds of the respondents said that their jobs mostly involved UX, but job titles included everything from user researcher to product designer to innovation catalyst to CEO. We’re taking that as a good sign that people from all parts of organizations are starting to care about user experience design!
The top three questions people had, by quite a large margin, were:
- How should product managers and UX designers coordinate and manage discovery work? Over 77% of respondents were interested in that one.
- How should product managers and UX designers split up the work of product development? That was 65%.
- How to balance discovery work on new ideas with the demands of supporting teams doing delivery work? 60% of people wanted to know the answer to that.
But it got interesting when we looked at some of the differences between UX designers and product managers. Over 70% of people who identified with UX were interested in knowing how to split up work, while only 50% of PMs and 41% of “others” cared. Maybe the UX designers are feeling like they’re doing too much of the heavy lifting?
Over 70% of people who identified with UX were interested in knowing how to split up work, while only 50% of PMs and 41% of “others” cared. (Tweet this)
Only about 35% of product managers and UX designers are interested in learning how to work better together and only about 12% of people wanted to know how to work better with engineering, so maybe that means everybody’s getting along just fine. Although, 20% of the UX designers wanted to know how they can move into product management, so we’ll see how long everybody likes each other when the designers try to steal the all the product jobs.
Of course, one thing that always happens when you run a survey is that you realize you left out the most important question. My two favorite write-ins were, “What’s so hard about a UX designer’s work?” and “Why do we need Product Managers?” I think we’d all like to know those answers.
Favorite (and snarky) write-in questions: “What’s so hard about a UX designer’s work?” and “Why do we need Product Managers?” (Tweet this)
Some of the other great questions we got asked were around getting both UX and Product to work better with research, including one asking for a session called, “User Research—Why it’s not scary.” I would totally watch that session.
The submitted questions that didn’t address research often focused on coordination, communication, and collaboration, including a lot of great questions about decision making and setting priorities. Oh, and, somebody just asked for “as much Marty as we can get”, which is perfectly understandable, because we’re pretty excited that Marty Cagan will be speaking too.
The Conference
We’re now hard at work preparing talks and discussions that focus on the things you care about. Creating great product development organizations takes a tremendous amount of work and coordination, and we’re excited about helping you do it.
So that we can reach as many people as possible, we’re running the conference online. That means that you can watch all six talks from the comfort of your own desk, and I can give my talk while wearing bunny slippers.
We’ll be sharing the titles and descriptions of the talks as they’re finished, but you might not want to wait, since the early bird prices end on December 18. We hope you’ll join us for the Product Management + User Experience Conference on February 3.
Laura Klein is a Lean UX and Research expert in Silicon Valley, where she teaches companies how to get to know their users and build products people will love. She’s a Rosenfeld Media expert and author. Her newest book, Build Better Products, is set for release later in 2016. She’s also the author of UX for Lean Startups (O’Reilly) and blogs about UX at Users Know. Follow her on Twitter.
Upcoming author talks and a UX London discount
We’ve updated our author event calendar; as always, the distance our authors go (and the variety of topics they cover) is impressive, to say the least.
- And for those of you in and near London, two notes of interest:
- UX London’s early bird registration deadline is January 31; they’ve kindly offered friends of Rosenfeld Media a 10% discount.
- Our own Lou Rosenfeld will teach his search analytics workshop on March 1, sponsored by the wonderful people at Etre. Early bird registration is also January 31.
Tomorrow’s webinar: Nathan Shedroff on Sustainable Design
In his hour long webinar, Nathan will be covering many of the topics in his new book, Design Is the Problem, which, along with the recorded version of the webinar, is included in the ticket price. Hope you’ll join us at 1pm EDT tomorrow!
