NEW BOOK! Stop Wasting Research by Jake Burghardt

Elementary, My Dear Watson: AI Essentials and Ethics with Chris Noessel

Why has artificial intelligence (AI) captivated the attention of everyday consumers now? Lou chats with Chris Noessel, Global Practice Design Lead for Transportation at IBM to explore how “smart” technology is shaking up many industries. His new book, “Designing Agentive Technology: AI That Works for People,” explores solutions, implications and ethics of design “smart” products for customers.

What Digital Leaders Need to Know: a Chat with Tony Byrne

Throwing money at technology won’t automatically make your company more innovative or productive. So how do you pick the right tools for your organization? In this episode, Real Story Group founder Tony Byrne talks about what digital leaders need to do to make tech buying decisions that drive success.

Lisanne Norman on Why She Left UX Research

Lisanne Norman entered the tech field as a UX researcher in 2015 and quickly advanced to lead researcher at Dell, then Visa. She founded Black UX Austin and was the UX lead researcher at Gusto.

And then she left in 2022. Because she had had enough. And because she wanted to make a difference. She is now co-director of DEI at the Hotchkiss School in Connecticut.

In today’s interview, Lisanne shares her career journey and the tools she acquired in various positions along the way. We get a glimpse of what it’s like to be a Black woman in tech. We also get a hint at what it might take to keep a Black woman (or other individuals from marginalized groups) in the space. We hear of the microaggressions that can and do occur in the workplace, and Lisanne helps us imagine the exhaustion of functioning in such an environment day after day. She has worked in established, entrenched cultures and in young, seemingly flexible startups, and she found that both environments are lacking in their efforts to bring marginalized people groups to the table.

Lisanne will be sharing more at Advancing Research 2023, March 27-29. Her talk is “Why I Left Research.”

What you’ll learn from this episode:
• What the UX research world looks like from a Black woman’s point of view
• The types of microaggressions Lisanne endured in the workplace and public places like airports
• Why being a marginalized voice at work – even in a young, flexible culture – can be exhausting
• The difference between culture-fit and culture-add
• What companies need to do to attract and retain BIPOC employees – and why it’s worth the effort to do so

Quick Reference Guide
• [00:15] Introduction of Lisanne
• [01:38] Lisanne explains how she stumbled upon research as a possible career and found herself working for Dell
• [05:19] Lisanne’s time working directly with Dell as part of their design team and her later transition to Visa
• [12:40] Lisanne explains the frustrations she endured at Visa and her switch to a young e-commerce company
• [19:13] Feeling weighed down by microaggressions, keeping notes, and educating those who should know better
• [21:13] Covid, taking a break, Black UX Austin, Gusto, and George Floyd
• [27:55] BREAK: Books recently published by Rosenfeld Media
• [30:08] On what it would take for Lisanne to get back into UX research
• [35:01] On the potential of learning from past modules of successful “adding”
• [37:41] Lisanne’s gift to our listeners: POCIT (People of Color in Tech)

The Importance of Accessible Design Systems

A design system is a set of repeatable components and standards guiding the use of those components. Standards can come in the form of documentation, videos, blogs, discussion channels, meetups and office hours just to name a few. A design system may be built internally within an organization, or there are hundreds of open source design systems that can be downloaded and used. However, only a small percentage of those open source design systems are set up such that they can be successfully implemented in a manner that results in software that is accessible to people with disabilities who use assistive technology to interact with technology. This talk will discuss the importance of accessible design systems and a high level overview of the ten best known open source design systems.

Methodologies: Beyond the interview [Advancing Research Community Workshop Series]

Researchers are being asked to help address challenges that are increasingly complex, strategic, and high-stakes. Our toolkit of methods needs to keep up with those challenges, as does our confidence and comfort with choosing, using, and combining those methods. Our Methods panelists will describe some of the exciting techniques they’re applying in their work, and discuss how they’ve overcome barriers to enriching their UXR toolkits.

Attend all of our Advancing Research community workshops

Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you’re looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what’s to come from #AR2025!)

July 24, 4-5pm EDT Watch Video Theme 1: Democratization
Working with it, not against
August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration
Learning from market research, data science, customer experience, and more
August 21, 4-5pm EDT Watch Video Theme 3: Communication
Innovative techniques for making your voice heard
September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence
Passionate defenses, reasoned critiques, and practical application
October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR
Possible futures and the critical decisions to move us forward
October 16, 4-5pm EDT Watch Video Theme 7: Open Call
Propose ideas that don’t match our other workshops’ themes

[Demo] The AI edge: From researcher to strategist

In this talk, I’ll delve into how AI has helped to catapult me from a researcher to a strategist—a “super researcher” if you like. AI tools have streamlined my research processes, enhanced stakeholder communication, and freed up more time for strategic thinking. I’ll demonstrate how rapid data synthesis and efficient communication via AI have led to faster project turnarounds, allowing me to have better relationships with stakeholders and giving me more time to think and move more strategically in my company. We’ll illustrate the significant time-saving advantages of AI integration in UX research, positioning it as a crucial tool for staying ahead in a fast-paced tech world.

Takeaways

  • Strategies for using AI to expedite UX research processes
  • Techniques for leveraging AI in enhancing stakeholder communication
  • Insights into transforming data analysis into strategic UX decision-making
  • Demonstration of the efficiency of AI in UX project turnaround
  • Understanding of AI’s role in maintaining agility in fast-paced tech environments
  • Practical tips on integrating AI tools into UX research workflows

SUS: A System Unusable for Twenty Percent of the Population

Did you know that the SUS creates biases in your research, affecting one in five people? That’s right! People with disabilities, especially those who use assistive technology, are not considered by most of the questions in the SUS. When the SUS was invented, the author encouraged people to change it to suit different needs. In this talk, Samuel Proulx and Abid Virani from Fable will discuss how Fable adapted the SUS to work for assistive technology users. Drawing from over five thousand hours of research and testing involving assistive technology users, we created the Accessible Usability Scale (AUS). This presentation will include trends in AUS responses since it was released in December of 2020.

SUS: A System Unusable for Twenty Percent of the Population

Did you know that the SUS creates biases in your research, affecting one in five people? That’s right! People with disabilities, especially those who use assistive technology, are not considered by most of the questions in the SUS. As a designer, this could lead to you making design decisions that don’t take into account 20 percent of the visitors to your website. When the SUS was invented, the author encouraged people to change it to suit different needs. In this talk, Samuel Proulx from Fable will discuss how Fable adapted the SUS to work for assistive technology users. Drawing from over five thousand hours of research and testing involving assistive technology users, we created the Accessible Usability Scale (AUS). This presentation will include trends in AUS responses since it was released in December of 2020.

The Joys and Dilemmas of Conducting UX Research with Older Adults

The pandemic may have accelerated older people’s use of digital tools for socializations and spending, but there are limits to what some older people are comfortable doing online. When last spring’s mad dash to schedule COVID vaccine appointments stretched some seniors’ tech abilities, ‘Vaccine angel’ groups stepped in to fill the gap. The digital divide and low tech literacy among older adults needs to be addressed as an opportunity, rather than a lost cause.

This session will offer a set of practical tips for conducting UX research with older, less tech savvy adults.

Taking Notes and Nurturing Your Knowledge Garden with Jorge Arango

Jorge Arango is an Information architect, author, and educator, and he’s written a new book, Duly Noted, about the age-old practice of notetaking.

If you’re like me, you’ve been taking notes since your school days. Back then, we used notebooks, a Trapper Keeper, and sticky notes – anything that could help us ace a test, remember important tidbits, and consolidate ideas. Notes are an extension of the mind. But it was always a headache to organize them, synthesize them, and recall them at the right time.

Enter the digital age – which tried to improve on the humble art of notetaking, but apps like Notes and Stickies tried to replicate digitally what we were using in the real world. Newer apps like Obsidian let go of real-world metaphors by utilizing three principles: shorter notes, connecting your notes, and nurturing your notes to build a knowledge garden that will serve you for the rest of your life.

If you bring value to the world through your thinking, you have the responsibility to look after your thinking apparatus. Duly Noted will augment, magnify, and extend your capacity to think well. Externalizing your mental processes is one of the most powerful means we have to think better. If used well, the humble note will help you be a better thinker and a more effective human.

What you’ll learn from this episode:
– A history of notetaking tools
– Why notetaking is a personal endeavor
– How digital notetaking tools have evolved
– About Jorge’s new book and how, upon reading it, you just might become a better thinker and increase your effectiveness

Quick Reference Guide
[0:00:12] Introduction of Jorge and his books
[0:01:18] Introduction of Jorge’s new book on taking notes and creating a knowledge garden, Duly Noted
[0:09:47] Books that will make you a better knowledge worker
[0:14:14] Design in Product Conference
[0:15:35] Managing knowledge with computers
[0:26:03] Knowledge as a garden
[0:28:09] On tools for nurturing a knowledge garden
[0:33:08] How Jorge uses AI with Obsidian
[0:36:37] Jorge’s gift for listeners